Women do not stop looking great the day after their 40th birthday, so it is strange to see that this market has been ignored by a large part of the fashion industry for many years. It doesn’t help, when almost every area of media fuels the global obsession of youth and catwalk figures. Bar a few exceptions, the media role models held up to aspire to, are largely under 30 and dress size 6, or below. At Anna Perena, we ensure that our brands are not inextricably aimed at youth, but are aimed at women that want to dress confidently, combining style, fashion, and glamour with an individual look. It is with this in mind that we cherry pick our styles for our customer, and it is for this reason that we can tailor our buying to our customers changing needs, ensuring that they always remain stylish, and fashionable, without the pressure of having to buy what the High Street dictates.